26 de abril de 2012

Park Codes e a gamificação

A palavra da moda agora é "gamificar". Moda ou não, diversão, interatividade e ações diferentes tem sido a solução encontrada pelos profissionais de comunicação para engajar fãs e consumidores de marcas, produtos e serviços.
Esse exemplo do ParkCode é maravilhoso porque une a tecnologia e a experiência real dos transeuntes no Central Park ( #oldbutgold ). Sensacional poder ver cenas de Sexy and The City ou uma orquestra que tocou ali a tempos atrás.
Mas chega de lero: veja o vídeo enquanto reflete: porque não pensei nessa gamificação antes...

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