1 de dezembro de 2011

#Intervenção Sem Réis



O lançamento foi um sucesso! Além de conseguirmos entrar na programação oficial do João Pessoa Fashion Week de última hora, a Sem Réis fechou o terceiro dia de evento com chave de ouro, com um desfile conceitual e diferente - onde as modelos vestiram camisetas estilizadas e caminharam por entre o público. Paralelo ao desfile, a intervenção ficou por conta da Frente: outras modelos, fizeram pose diante de um varal que continham mais camisetas e depois distribuíram os cartões com informações sobre a camiseteria. A primeira ação de sucesso que a Frente realizou com a Sem Réis na Paraíba, das muitas outras que virão.
A repercussão foi grande, com alguns dos mais famosos blogs de moda de João Pessoa comentando e aprovando a ação que abalou o #JPFW.


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